No one downloads a nutrition app just out of curiosity. There’s always a moment of realization behind it, when a person realizes—something has to change.
But who are these people, really? We analyzed data from 57,537 Geneto Lifestyle users to find the answer to this question.
The typical user: a woman, slightly overweight
The average user is 170.5 cm tall, weighs 77.4 kg at the start of their journey, and has a body mass index (BMI) of 26.6—which indicates being slightly overweight.
And she is most likely a woman. As many as 76.5% of users are women, while only 23.5% are men. This ratio is telling, but not surprising—women tend to start worrying about their diet earlier.
The numbers confirm this: the average starting weight for women is 73.5 kg (BMI 26.4), while for men it is 89.5 kg (BMI 27.5). In other words, men don’t realize they need to do something until the problem has already become significantly worse.
More than half of users start out overweight
55% of users are already in the overweight (29.2%) or obese (25.8%) categories when they open the app. 41% start at a normal weight, and only 4% are underweight.
This shows that, for most people, the nutrition app is not a preventive tool—in many cases, people turn to it only after their weight has already become a concern.
In the next post, we’ll look at the goals users set for themselves and assess whether they’re realistic or not.
