Two Estonian health brands, Robus Athletics and FitQ Studio, are launching a partnership that will make Robus’s workout plans and equipment available to users of the FitQ training platform. As a first step, FitQ users will gain access to Robus’s lower-body workout program, which includes 20 workout videos led by Estonia’s top trainer, Katrena Tenno.
“Robus and FitQ both focus on the at-home fitness segment, and offering Robus’s video content on the FitQ platform is a logical step toward enriching the user experience for both companies’ customers and reaching a broader audience. I see many points of overlap in this partnership, ranging from the companies’ shared mission to the production of high-quality content. “We hope to further strengthen this partnership in the near future,” commented Mikk-Alvar Olle, CEO of Robus Athletics, on the new collaboration.
“At FitQ, we’re building an open training platform for all content creators, and we’re incredibly excited to welcome Robus’s workouts to our platform. I’ve been following Robus’s development since its inception and have admired the high quality of the content and products they create for trainers, as well as how well-thought-out their marketing is,” said Marti Soosaar, CEO of FitQ Studio, in recognition of the new partner. “In addition, we’re preparing the FitQ workout platform for an international audience, and since Robuse’s video content is in English, this serves as a great pilot project for us in that direction.”
In the near future, more Robuse programs will be added to the FitQ platform, and anyone interested will also be able to purchase Robuse workout equipment.
The project launched as part of this collaboration is available on the FitQ training platform
Marti Soosaar
56695917
marti@fitq.me
